Raptor's Customer Data Platform (CDP) integrates with Adform. From the CDP, it is possible to synchronize audiences to Adform for advertisement use.
1. Enter general information in Raptor
In Raptor you will find a template created to assist the integration setup. To create the Adform Activation, go to “Customer Data Platform --> Activation --> Create New Activation --> Adform.
Type in a Name, optionally include a Description, and select the preferred person identifier - in Adform this will generally be "Email" - then click Next.
2. Enter Adform information
To establish communication between Adform and the CDP, you need the following information:
- Data Provider ID
- Category ID
You will need to retrieve these from your Adform Account. The Data Provider ID is essentially your business ID within their system, while the Category ID denotes the specific customer list you wish to link. When both have been found and entered, click Next.
3. Add audiences & calculated attributes
The final stage of the Activation is to link it to the one or more Audiences and/or Calculated Attributes from your CDP. Select audiences and Select calculated attributes will both give you a list of all relevant values, with a search-field for narrowing the scope if needed. Check as many boxes as desired in both, then select Apply. Only one Audience or Calculated Attribute is technically needed in order to establish the Activation, but you’ll generally want more than that. Finally, select Save to put your new integration into production. Finalizing it will take around five minutes, and if any issues should surface, every part of the Integration can be subsequently edited.
NOTE: If you delete the linked Audience from Raptor's systems, the relevant segment will also be deletes in Adform.